The Messeplatz is a pedestrian and cyclist precinct. Together with the adjacent Rosentalanlage, the Messeplatz will be the main outdoor space for the many residents of the Messe district. The New Hall features three exhibition levels. The dynamic sweep of the street level facade reacts to the flows of people and corresponds to the space required at the tram stop and entrances to the exhibition centre and Event Hall. Here, large expanses of glass create the spatial transparency both necessary and appropriate in order to achieve the openness envisioned for the exhibition hall complex and the enlivening of public urban life. This vitalisation and acceptance will be crucial to the long-term success of the ""Messezentrum in the city"" concept. Above the ground will be two exhibition floors. To avoid the “big box” effect, the two upper volumes are offset from each other as separate entities, which indeed they are! The New Hall therefore consists of three individual elements, one on top of the other, each projecting over the street in varying degrees, and allowing them to respond to different urban conditions. This constant architectural variation is reinforced, paradoxically, by applying a homogeneous material (aluminum) over all exterior surfaces. The facade of articulated twisting bands strategically modulates and reduces the scale of the large exhibition volumes to its surroundings. This is not simply a decorative element but a practical means to regulate the fall of natural light on adjacent properties and to frame specific views from individual spaces, primarily the social areas above the City Lounge, towards the public life of the city.
Information provided in part by: Arch Daily